Top 5 Reasons Why Having A Business Vanity Number is Beneficial
By Pravash Rai
Business vanity numbers are still popular even today when the Internet and mobile phones both experience increased usage.
Yes, a vast majority of companies have social media pages where customers can get in touch with the support team and have their questions answered.
Problem is, help via social media can be difficult to get because of the high number of requests.
Social media pages lack a ticketing system that prioritizes the requests making it difficult for the support team to provide answers to all questions.
This is true because users post on the wall or timeline. Also, on business social media pages, you will find repeat queries on the same subject. This creates confusion.
A business vanity number is memorable which makes it easy for customers to contact support when in need of help. Also, it helps to boost sales and increase ROI.
Want to know the benefits of having a vanity number in your business?
- Has a national presence
Vanity telephone numbers have a national presence, which makes it easy for customers to reach companies and receive help.
Let’s assume you have a national chain dealing in plumbing. Having vanity phone numbers is highly beneficial now that you have several franchises or branches located in different cities or states.
Think about it. You have a branch in city A. That means customers within and close to city A can receive immediate help in case they have a plumbing problem.
For instance, a faulty plumbing line, pipe burst, faulty dishwasher or sewer backup.
- Speaks for themselves
As said earlier, business vanity numbers are memorable as such they speak for themselves.
For instance, a flower shop may choose a number like 1-800-FLOWERS or for an online store with a brand name like ABCD may choose a vanity phone number like 1-800-ABCD.
If you include the phone numbers in your ads, it makes it easy for your customers to identify the brand name.
Basically, the impression you are leaving your prospects and current customers is that your business is easy to reach. Also, it is a customer oriented business that is easy to deal with.
So, if you want your business to stand out, invest in a business vanity phone number.
- Great for word of mouth advertising
Let’s face it. Many people rely on the Internet today for information. Whether you want to know the specs of an electronic or car, the Internet is the easiest platform to get information.
Problem is, it does not beat word of mouth advertising.
Consider these two scenarios.
Scenario A – two friends are chatting and friend X informs the friend Y that he or she is looking for a reputable plumber. Since friend Y has interacted with one, he or she simply informs friend Y that he should call 1-800-PLUMBER.
Scenario B – two friends, Q and R are chatting when friend Q informs friend R that he or she is looking for a reputable plumber. Friend R recommends to friend Q to check ads in the newspaper.
Between the two scenarios, which friend do you think was helpful?
- Act as a marketing tool
No business can survive without marketing. Without marketing, people will not be familiar with your brand and so, no one will buy your goods or services.
A lot of businesses spend thousands of dollars daily, weekly or monthly promoting their brand, products, and services.
What they don’t know is that there is a much cheaper way that does not cost thousands of dollars. Business vanity numbers can be customized to include your brand name, a popular product or service being sold by your business.
For instance, if the company deals in tires and the brand name is Trusty Tires, a vanity number like 1-800-TRUSTYTIRES will market and promote the business.
Just like brand names, vanity numbers are portable. By this we mean, as a business, no one can have a similar vanity phone number like your business.
Also, no one can hold the number hostage or even refuse to port the number to another carrier.
This means the phone number is your property and the only time it can seize to be so is if you cancel the service.
There you have it. Top 5 benefits why having a business vanity number is a must.
Now, all that remains is for you to take the most important step -having a vanity phone number created for your brand, product or service.
By using this number to offer support to your customers, your market size is going to increase.